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The Beginner’s Guide to Subscriptions

What is a Subscription Business?

Subscription Box Society or subscription business model is a form of business model in which customers have to pay for the subscription price to gain access either to a service or product. As a matter of fact, newspapers and magazines was the first to pioneer this business structure and since then, many websites as well as businesses have followed their path.

If you like to learn more about subscription services, then it is recommended that you read on for more info.

Rather than selling products one by one, subscription sells periodically either yearly, monthly or seasonal use or access to a product or service. Membership fees of some types of organizations such as trade unions are otherwise known as subscription too. As a matter of fact, there are many industries that are utilizing this model from satellite television, telephone companies, satellite radio, cell phone companies, music sales clubs, book sales clubs, TV providers with pay TV channels, websites, internet providers, software providers etc. In fact, there are also shave subscription services that you can get today. You might like reading dollar shave club reviews if you are dubious about this.

When it comes to the renewal of subscription, the payment can be set by charging it to a credit card or to a preauthorized credit to checking account which automatically activates for renewal. A very popular model in today’s time is the freemium model that is growing widespread by offering one tier of totally free content. On the other hand, this has restriction to the premium features where paying subscribers can enjoy. There are various categories of subscription similar to paid circulation, non paid circulation and controlled circulation whether you believe it or not.

The subscription for collection of services or unlimited use of service might be for personal use and non transferable, for a group or family that is using one time service or for under certain circumstances only.

There is pay as you go subscription service as well where you are subscribed to buy products periodically. This is known otherwise as convenience model because customers even they don’t remember what the product is will be delivered to them routinely. The truth is, one of the companies that popularized this model is the Dollar Shave Club, believe it or not.

As an example, the subscription for a rail pass by companies may not individualized but it could enable all the employees working for that company to utilize the service. When it comes to goods with unlimited supply and for luxury services, this subscription service is offered rarely by only few websites.

I highly suggest that you click here if you feel that the information you have read for subscription services is still not enough and eager to know more and on how you can take full advantage of it.